The General Assembly (directors)

The General Assembly
Occupation Film / Video Director
Years active 2007 - Present

The General Assembly is a music video and commercial directing duo based in Los Angeles, CA.[1] They have directed music videos for such artists as Grum, The Wombats, Totally Enormous Extinct Dinosaurs, Jason Lytle, Fruit Bats (band), Radar Bros. and Everest. They have also directed commercials for O2 (UK). In June 2011 they were included in the prestigious Saatchi & Saatchi New Directors Showcase at the Cannes Lion International Festival of Creativity.[2] Also in 2011 they won the Audience Award at the Los Angeles Film Festival for their music video of Grum's "Can't Shake This Feeling." [3] In 2010, their video for Jason Lytle's "I Am Lost (And The Moment Cannot Last)" was featured in the Los Angeles Film Festival.

Music Videos

Year Artist Song Title
2008 Debate Team (band) "My Expertise"
Radar Bros. "Brother Rabbit"
2009 Jason Lytle "I Am Lost (And The Moment Cannot Last)"
Fruit Bats (band) "The Ruminant Band"
2010 Grum "Can't Shake This Feeling"
Everest "Let Go"
Grum "Through The Night"
The Wombats "Tokyo (Vampires & Wolves)"
2011 Totally Enormous Extinct Dinosaurs "Trouble"
Fruit Bats (band) "You're Too Weird"
2012 Totally Enormous Extinct Dinosaurs "Tapes & Money"

Commercials

Year Client Title
2011 O2 (UK) "O2 GuruTV: DJ Coyle"
O2 (UK) "O2 GuruTV: Peter & Sheila"
She & Him "A Very She & Him Christmas"

References

  1. ^ Shupe, Jeff "Townhall Directors", Townhall, January 1, 2011 accessed July 20, 2011.
  2. ^ Creativity-Online "Saatchi & Saatchi's 21st Annual New Directors Showcase", Creativity-Online, June 23, 2011, accessed July 20, 2011.
  3. ^ LA Film Fest "2011 Festival Winners", LA Film Fest, June 27, 2011, accessed July 20, 2011.